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Brisk: Eminem (VFX Supervisor)

Visual Effects Supervisor / Animator:

This was the final in our series of Brisk spots and this one was big – scheduled to air on the Superbowl and the Grammy’s. The schedule was tight with us animating in shifts on 2 sets around the clock. The effort was unprecedented in terms of the teams of people in complex collaboration using every method under the sun.

This was mainly due to the incredible level of exactness needed in the orchestration of such a kinetic dance of giant moving sets, camera rigs and puppets with very tight choreography, lip sync and a (brief) musical performance.

We shot the entire spot in HDR – at first it was an experiment because the camera department and I were keen to see what we might get. In the end it proved to be invaluable because the lighting was so subtle and moody that we ended up needing all that dynamic range to color correct while finishing. The VFX work on this was very challenging because we had 2 completely different sets at different scales that had to dovetail seamlessly and the client and artist were constantly changing the script such that our choreography was always up in the air.

Great last minute match-moving from our friends at Digitrove, and my rockstar comp team pulled off a lot of perfect post work in no time.

Complete reel on Vimeo