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Hershey’s: Marching Band

We studied a lot of marching band footage to get the appropriate feel for this group of marching Kisses. The great bands are so synchronized that copying them exactly led to a result that was too stiff. The kisses needed a little irregularity and tiny offsets to look like a group of individuals in tight synchronization rather than direct copies of one another which looked too stiff and CGI.  Timing and sync were also very important for this ‘marching band’ gag – my classical music background came in handy. I also colorized the entire spot, a subtle challenge with silver Kisses on white limbo – having been produced monochrome for the first time and post colorized rather than shot in color from the beginning.

Complete reel on Vimeo